Asplundh Annual Celebration

The Scientific Equipment and Furniture Association

The Story

There are parties and then their are parties!  The scene was a multi-day event celebrating the renowned Asplundh enterprise at the Boca Raton Resort. This assignment required me to create two “studio” booths that would produce archival quality prints for their guests on site. Studio booths are essentially an experience where I create a high quality, thematic set using multiple lights as if it were for a fashion editorial shoot. Since most guests were from around the world, the first set was a billboard welcoming everyone to Boca Raton. The second day had a really fun nautical theme where the guest could board a row boat and pretend to setting sail off our Atlantic shores.  And oh what fun as they pretended to push each other overboard!


Editorial Staff