Five Star is a provider of community-based services that enrich and inspire the lives of older adults. Their independent living, assisted living and memory care communities are designed for living life to the fullest.
Working closely with one of my premier clients, Boston Interactive, I am fortunate to serve our mutual client Five Star at their facilities around the country. This multi-day shoot was to create branding and collateral media for a new program called Lifestyle 360 which they intended to roll-out through the country. Lifestyle 360 focuses on keeping the residences active with programs across nearly every area of interest; from golf to cooking and from yoga to painting. As always, we include the residents in the photography (with their permission of course) to make results as real as possible. They always get excited when they learn that me and my team will be visiting their particular location.