The Scientific Equipment and Furniture Association (SEFA) is an international not-for-profit trade association whose Executive Members are among the world’s largest manufacturers of laboratory furniture and equipment. SEFA was formed in 1988 and currently has 165 members located in 25 countries across the globe.
I have been fortunate enough to be SEFA’s “goto” photographer for their most important events. This year in Orlando, in addition to still photography, SEFA engaged me to shoot and edit their 90-Second Highlight Video Reel. Using me for both mediums provided the client with a cohesive feel and creative look across both still photography and video, as well as better economics than hiring a separate companies.